Synopsis of AI Washing: AI is a popular buzzword these days, which is not surprising given that it is the most advanced form of technology today. Artificial intelligence can be described as the merging of man and machine. It is a computer system that contains human intelligence and allows it to evolve and improve over time. AI is a complex and thriving technology that gradually finds its way into all major industries. Many mistake artificial intelligence for simple automation because they are entirely unaware of it and are misled by numerous companies guilty of AI laundering.
What is AI Washing?
We are all familiar with fake marketing, in which manufacturers create advertising for their product by exaggerating its purpose or functionality. They are trying to profit from something wrong or outdated by putting shiny new labels on it. Let’s be honest; few of us know the details of new inventions or technologies. We have heard or understood very little about AI, and scammers know it.
AI is still in the before time stages of growth, so its ultimate potential is unknown. Most small businesses that claim to have AI built into their products can’t even afford it. Not to mention, they don’t have the necessary experts on their team. Businesses need highly trained AI engineers, developers, and data scientists to work with unique and composite technology.
Therefore, artificial intelligence laundering is strategic propaganda useing to technology brands to profit from goods whose link to artificial intelligence is absent or, at best, unfounded. It’s just a publicity stunt, like greenwashing, where industrialists lied about switching to environmentally friendly and sustainable practices to improve their public image.
Fake AI Identification
AI is a multi-faceted technology of machine learning, deep learning, natural language processing, and various other elements. AI relies on vast algorithms, models, patterns, and data sets to function independently. Learning and growing make it unpredictable, unlike automated machines designed to do pre-defined tasks that lack creativity. If a team’s performance is not improving or changing over time, this is a way to confirm simple automation.
AI is highly flexible and intelligent, so you don’t have to use it to perform controlled or monotonous tasks. Any machine or equipment with limited functionality is not a form of artificial intelligence; It simply delivers what it is programming to do, so your actions never deviate. Simple automation works according to set rules and instructions, while AI has a mind of its own.
If you suspect a company is using artificial intelligence to wash their products, you can discover their lies if you are curious. A few simple questions about their so-called artificial intelligence technology reveal their farce. Here are some sample questions that will make you talk or get on your nerves:
- What kind of AI does your product offer?
- What is the exact role of AI in this product?
- Can I expect this article to have more advanced features over time?
- Who is the mastermind behind this, and what are you still working It?
If the marketer responds vaguely or if his answers are unhelpful, you know it is a scam. Anyone who has work to closely with AI or is an employee of a company investing in this sophisticated information technology should know these details. If you know more than them than the AI, you shouldn’t think twice before accusing them of laundering the AI.
Also Read: How Has the Internet Changed Our Life?
Why Is The AI Washing Something?
One might wonder what tech makers get from AI propaganda and stretch lies? Your target audience has only a vague idea of the whole concept, so they cannot be impressed with a more concise and more honest description. Why bother building a lie and selling it? Perhaps fraud and invention have become the law of consumerism, or people prefer fiction to reality. All of this is more or less true, but the fake AI hype has more to do with buzzwords and competition.
More than a million new technology companies are formed worldwide each year; therefore, the fight is real. One of the most recognizable names in the industry is incorporating artificial intelligence into future devices, and suddenly, everyone else will follow because they can’t afford to be left behind. When a tech startup claims to have AI, it becomes easier to attract investors and promoters. The bottom line is: fake it until you can! Most of these newly discovered tech brands brag about AI technology don’t have the resources or skills to implement it.
What about real AI?
Now you are probably seeing artificial intelligence laundering as an advertising strategy used by startups that are hardly recognized in the market, but you would be wrong; even Silicon Valley participated in this betrayal. Silicon Valley has been infiltrated by scammers demonstrating advanced artificial intelligence systems. We don’t see the people working behind the scenes while all the credit is given to artificial intelligence that doesn’t exist. Silicon Valley should be teeming with money, so why not get the right deal?
AI is too complex a technology that requires too many hours of training to mimic human behavior. AI, which has already gone through extensive training algorithms, still falls short; It doesn’t work that well on its own; that is, it takes human involvement or validation to bring something valuable to the table. The media has already fed us highly high expectations of AI, and leading technology companies feel compelled not to disappoint.
The scope of artificial intelligence has grown exponentially over the last decade, but it is still a long way from showing a person’s cognitive abilities. A computer cannot replace your doctor, criminal defense attorney, or even your child’s babysitter. Only time will tell how far AI goes and what it can do. At the moment, it’s safe to say that humans are still the top species on earth and will not be replaced by robots anytime soon.
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